For software vendors

Software Review Sites: Pricing, Reach and Where to List Your SaaS

Q: What are the best software review sites?

For B2B software the main review sites are G2, Capterra, GetApp, Software Advice, TrustRadius, SourceForge, Gartner Peer Insights and Product Hunt. G2 bought Capterra, GetApp and Software Advice from Gartner in February 2026, so four of those now sit under one owner. TrustRadius, SourceForge, Product Hunt and independent directories are the remaining separate audiences.

Every major B2B software review site lets you list free and charges for placement. This page lays out what each one actually costs, who it reaches, and the order most teams should work through them.

Prices below are the publicly reported ranges, not quotes. None of these platforms publish a rate card, so confirm anything you plan to spend against a written offer.

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Get listed on SoftwareHome

Buyers compare 91 products here across 28 categories.

Product listing $49

Instant approval, your own description, a dofollow link to your site.

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Featured placement $299

One week at the top of the directory, highlighted card, custom call to action.

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A basic listing is always free. Paid options exist for teams that want placement now.

The short answer

The major B2B software review sites are G2, Capterra, GetApp, Software Advice, TrustRadius, SourceForge, Gartner Peer Insights and Product Hunt. All of them let you create a profile for free; the money goes on placement, category ads and intent data. G2 acquired Capterra, GetApp and Software Advice from Gartner in February 2026, so four of the biggest properties now share one owner, one review pool and one ad auction. For a vendor that means fewer genuinely independent audiences to buy, and a stronger reason to claim every free listing first and pay only where you can trace signups back to the platform.

What each software review site costs a vendor

Listing is free everywhere in this table. The figures are what vendors report paying for the paid tier, gathered from public buyer-data sources. Quotes move with category, company size and contract length, so use these as a range to negotiate against.

Review site	Free listing	Paid model	Reported cost	Best for
G2	Yes, permanent	Annual subscription plus add-ons for buyer intent	Entry tiers reported near $3,000 a year for small teams, mid tiers $13,000 to $18,000, enterprise above $20,000	Established B2B products with a sales team that can work intent data
Capterra	Yes	Pay per click auction by category	Reported minimums around $2 per click with a monthly budget floor near $500	Categories where you can prove a cost per trial and turn spend off fast
GetApp	Yes	Same pay per click network as Capterra	Shares the Capterra bid and budget	A second free profile and backlink for almost no extra work
Software Advice	Yes	Pay per click and referred leads	Shares the same network pricing	Vendors who accept advisor-qualified leads by phone
TrustRadius	Yes	Annual subscription, quoted privately	Not published; quoted per vendor	Longer, in-depth reviews that sales can send to a buying committee
SourceForge	Yes	Paid promotion and sponsored placement	Not published; quoted per vendor	Developer tools and infrastructure products
Product Hunt	Yes, launch is free	No paid placement in the ranking	Free	A launch spike and early adopters, not steady category demand
SoftwareHome	Yes	One-off listing fee, optional weekly placement	$49 listing, $299 a week featured, larger packages at $999 and $2,999	Smaller teams that want a category profile and a dofollow link without an annual contract

We run one of the sites in this table, so read our row with that in mind. The rest of the comparison is deliberately written the way we would want a competitor to describe us: what it costs, what it is good at, and where it is the wrong choice.

The review site map changed this year

For a decade the standard advice was to split budget between two independent networks: G2 on one side, and Gartner Digital Markets, which ran Capterra, GetApp and Software Advice, on the other. That split stopped existing in February 2026, when G2 closed its purchase of all three Gartner properties for a reported $110 million. Four of the largest software marketplaces now sit inside one company with a combined pool of roughly six million reviews.

Two practical consequences for anyone buying placement. First, "diversifying across G2 and Capterra" is no longer diversification, it is two products from the same vendor bidding against the same inventory. Second, the combined intent dataset is being packaged into pay-per-lead products, which moves the pricing conversation from a flat subscription toward a per-lead rate. If your renewal lands in the next few quarters, expect the offer to look different from the one you signed.

The sites that stayed independent, TrustRadius, SourceForge, Product Hunt and the smaller category directories, are the only remaining way to reach a buyer who is not already inside the G2 funnel. That does not make them better. It makes them the part of the plan that is worth rebuilding. If your renewal is the thing forcing the question, we go through the G2 alternatives worth a line in a small vendor budget one by one.

How to work through the list without wasting budget

A listing plan that survives contact with a finance review looks the same at almost every company.

Claim every free profile

Fill in the description, screenshots, pricing and integrations on each site. A complete free profile outranks a half-empty paid one inside the same category more often than vendors expect.

Collect reviews before you buy ads

Placement sends traffic to a profile. If that profile has two reviews and the competitor above it has ninety, you are paying to lose the comparison. Get to a credible review count first.

Tag the links and wait 60 days

Put a distinct campaign tag on every directory link and leave it alone for two months. You are looking for trials and signups per site, not sessions.

Fund only what converted

Put paid placement behind the one or two sites that produced signups, and keep the rest on free listings. That is the difference between a directory line item and a directory habit.

Which review sites suit which vendors

Pre-revenue or first paying customers

Free profiles everywhere, a Product Hunt launch, and a handful of category directories that give a real dofollow link. Nothing with an annual contract. At this stage the value of a listing is the backlink and the first ten reviews, and neither of those needs a budget.

Spend under $200 total.

Growing, under about 50 employees

This is where most listing money gets wasted. An entry G2 subscription near $3,000 a year is affordable but only pays back if your category has real search demand and your profile has enough reviews to win a head-to-head. Test the pay-per-click sites first, where you can stop after a month, before signing anything annual.

Start with a capped monthly test, not a contract.

Established, with a sales team

Mid and enterprise tiers start to make sense once someone is actually working the intent signals daily. Bought without that person, buyer intent data is an expensive report nobody opens. Negotiate hard: discounts of twenty percent or more are common, especially on multi-year terms.

Tie the renewal to sourced pipeline, not traffic.

Questions vendors ask before they pay

What are the best software review sites?

For B2B software the main ones are G2, Capterra, GetApp, Software Advice, TrustRadius, SourceForge, Gartner Peer Insights and Product Hunt. G2 bought Capterra, GetApp and Software Advice from Gartner in February 2026, so four of those now share an owner. TrustRadius, SourceForge, Product Hunt and independent category directories are the remaining separate audiences.

How much does it cost to list software on G2?

A basic G2 profile is free and stays free. Paid tiers are quoted privately, so every public figure is second-hand: entry plans for small vendors are commonly reported near $3,000 for the first year, mid tiers in the $13,000 to $18,000 range, and enterprise deals above $20,000. Add-ons such as buyer intent push the total higher. Get a written quote before you plan around any of those numbers.

Is it worth paying for a software directory listing?

It is worth paying when the category already has buyers searching it and your profile converts them. Claim the free listings everywhere first, measure which ones send trials for 60 days, then put budget behind the one or two that produced signups. Paying before you have that data is how most listing budgets get spent with nothing to show.

Do software review sites help SEO?

Some do and many do not. The value is a relevant, indexable profile page that links to your site, plus the chance to rank inside category pages people actually search. Check two things before you count a listing as an SEO win: whether the outbound link is dofollow, and whether the profile page is indexed at all. Plenty of directories fail both.

Can you pay to rank higher on review sites?

Not in the organic review rankings on the major platforms, which are driven by review count, recency and score. What you buy is advertising placement around and above those rankings: sponsored slots in a category, competitor comparison pages, and profile ads. It is worth knowing the difference when a sales rep describes a package as improving your position.

How many reviews do you need to compete?

Enough that a buyer scanning a category does not discount you on sight, which in most categories means being within range of the products directly above you rather than hitting a fixed number. Twenty honest, recent reviews from named customers beat a hundred stale ones. Ask customers right after a support win or a renewal, not in a quarterly blast.

What is the cheapest way to get a software listing with a real link?

Free profiles on the major platforms, then a small number of paid directory listings that charge a one-off fee instead of an annual subscription. A $49 listing that is indexed and links to you is a different kind of purchase from a $3,000 annual contract, and it is the right one until you can show a directory produced signups.

Add your product to the comparison

Buyers arrive here comparing options inside a category. A listing puts your product in that comparison with your own description, your pricing and a link back to your site.

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