The short answer
There is no single G2 replacement, because G2 now owns Capterra, GetApp and Software Advice too. The independent options that remain are TrustRadius for long-form enterprise reviews, SourceForge for developer and infrastructure products, Gartner Peer Insights for enterprise procurement shortlists, Product Hunt for a launch spike, and smaller paid category directories for coverage and links. For a vendor under about 50 people, the realistic plan is a free G2 profile you never pay to upgrade, plus two or three of those, chosen on where your buyers already look.
Why "just use Capterra instead" stopped working
For years the standard hedge against a G2 renewal was Capterra. Different company, different audience, different auction. On February 5, 2026 that stopped being true: G2 closed its acquisition of Capterra, Software Advice and GetApp from Gartner for a reported $110 million. Four of the largest B2B software marketplaces, and a combined pool of roughly six million reviews, now report to one owner.
Practically, that changes two things for a vendor. Budget spread across G2 and Capterra is no longer spread at all, it is concentrated. And the combined intent dataset is being packaged into pay-per-lead products, which moves renewal conversations away from a flat subscription toward a per-lead rate. If your contract comes up in the next few quarters, expect an offer shaped differently from the one you signed.
So the question is not "which site replaces G2". It is "which audiences can I still reach that are not already inside the same funnel", and that list is shorter than it was a year ago.
What G2 actually costs a small vendor
G2 does not publish a rate card, so every figure in circulation is second-hand from buyer-data sites and vendors comparing notes. The commonly reported shape: a free profile that stays free forever, an entry subscription for companies under roughly 50 employees near $3,000 for the first year with a higher renewal, mid tiers in the $13,000 to $18,000 range, and enterprise agreements above $20,000 before add-ons. Buyer intent and connector apps push the total higher again.
Two things follow. First, discounts of twenty percent or more are common, particularly on multi-year terms, so the first number you are quoted is rarely the number. Second, the entry tier is affordable enough to sign on a hunch and expensive enough to hurt when it does not pay back. That combination is where most of the wasted directory spend in B2B sits. Our full breakdown of what software review sites charge vendors puts those ranges next to every other platform.
The alternatives worth a line in the budget
TrustRadius
Still independent, and built around long, structured reviews rather than star ratings. The reviews are detailed enough that sales can send one to a buying committee and have it read like a reference call. Listing is free; paid tiers are quoted privately. Best fit if you sell to committees and your differentiator needs a paragraph, not a badge.
SourceForge
Old, large, and still the right room for developer tools, infrastructure and anything with a self-serve technical buyer. Free listing, paid promotion available on request. If your buyer evaluates by reading docs rather than a grid, this reaches them and G2 largely does not.
Gartner Peer Insights
Gartner kept this when it sold the Digital Markets properties, so it is one of the few enterprise audiences outside the G2 umbrella. It matters in procurement shortlists at large organizations and almost nowhere else. Worth the effort only if you sell six-figure deals.
Product Hunt
Free, and there is no way to buy position in the ranking. It produces a spike of early adopters on launch day and very little steady category demand afterwards. Treat it as a launch event, not a channel, and do not let anyone sell you a package that promises otherwise.
Category directories
The long tail of smaller software directories, including this one. Individually none of them replaces G2. Collectively they give you category pages that rank, profiles that AI assistants read when someone asks for the best tool in your space, and a one-off cost instead of an annual contract. Check two things before counting any of them: whether the outbound link is dofollow, and whether the profile page is indexed at all. Plenty fail both.
How to decide without guessing
The test that settles this is boring and takes two months. Put a distinct campaign tag on every directory link you control. Claim the free profile everywhere and fill it in properly, including screenshots, pricing and integrations. Then leave it alone for 60 days and look at signups per site, not sessions per site. Traffic from a directory is easy to buy and tells you nothing.
At the end of that window you will usually find one or two platforms produced almost everything and the rest produced noise. Fund those, keep the rest free, and revisit once a year. If none of them produced signups, the honest answer is that your category does not have directory demand yet, and the budget belongs somewhere else entirely.
One caveat worth separating out: if the real goal of a listing was never buyers but link equity, price it as a link and not as a channel. Directory profiles are an inefficient way to buy editorial backlinks compared with placements bought for that purpose, and mixing the two objectives is how a $3,000 subscription ends up being justified by a metric nobody set out to buy.
Reviews matter more than placement
Whichever platforms you pick, placement sends a buyer to a profile and the profile does the selling. If yours shows two reviews and the product listed above it shows ninety, paid placement is buying you a comparison you lose. Get to a credible review count first. Twenty recent, specific reviews from named customers beat a hundred stale ones, and the reliable moment to ask is right after a support win or a renewal, not in a quarterly email blast.
Questions vendors ask before switching
What is the best alternative to G2 for vendors?
There is no single replacement, because G2 now also owns Capterra, GetApp and Software Advice. The genuinely independent options are TrustRadius for long-form enterprise reviews, SourceForge for developer and infrastructure tools, Gartner Peer Insights for enterprise procurement shortlists, Product Hunt for launches, and smaller paid category directories for coverage and links.
Is Capterra a G2 alternative?
Not since February 2026. G2 closed its purchase of Capterra, GetApp and Software Advice from Gartner for a reported $110 million, so all four now sit inside one company with a shared review pool. Splitting budget between G2 and Capterra is no longer diversification, it is buying two products from the same vendor.
Why do SaaS vendors leave G2?
Almost always cost measured against traceable pipeline. Entry subscriptions are commonly reported near $3,000 a year and mid tiers in the $13,000 to $18,000 range, which is defensible when someone works the intent data daily and hard to defend when nobody opens it. The second reason is category fit: thin categories do not carry enough buyer traffic for placement to pay back.
Can you get listed on G2 for free?
Yes. A basic G2 profile is free and stays free, and you can collect reviews on it indefinitely. What the paid tiers buy is advertising placement, competitor comparison slots, profile customization and buyer intent data. Organic position in a category still comes from review count, recency and score, so a complete free profile with real reviews is not a weak position.
How many software directories should a SaaS list on?
Free profiles on every platform your buyers plausibly use, which is usually six to ten, and paid placement on at most two. The common failure is the reverse: a handful of free listings left half empty and one expensive contract chosen before anyone measured which platform sent a customer.
Add your product here while you decide
A $49 listing puts you on the category pages buyers compare on, with your own description and a link back to your site. It costs less than a week of most directory subscriptions and you can measure it in the same 60 day window.