For software vendors holding a G2 quote
G2 Pricing and G2 Cost per Year for Software Vendors
G2's cheapest paid plan is $299 a month or $2,999 for the first year, and it renews at $6,000. Bigger plans are quoted privately and buyers report paying around $13,500 to $28,300 a year. Here is every plan side by side, and a fixed price way to sit in front of software buyers from $24 a month.
No sales call and no renewal jump. The Listing plan goes live as soon as the payment clears.
G2 figures from G2's own plans page.
The short answer
G2 pricing for vendors starts with a free profile. The first paid plan, Starter, costs $299 a month with no contract or $2,999 billed yearly, and G2 states that the second year costs $599 a month or $6,000. Professional and Enterprise are quoted by sales. Vendr's purchase data puts them at roughly $13,500 to $17,700 and $21,300 to $28,300 a year, with a median G2 contract near $28,000.
A paid G2 plan improves a profile buyers already visit. If your product has a handful of reviews, the money usually works harder where buyers are comparing tools right now. A listing here puts you next to 231 tools across 35 categories for $49 a month, or $24 a month billed annually, and a featured week costs $299.
G2 plans and prices compared
Plan contents and the Starter prices come from G2's own seller plans page. G2 does not publish Professional or Enterprise prices, so those rows use Vendr's typical ranges from verified purchases and are marked as reported.
| Plan | First year | From year two | What the money buys | Source |
|---|---|---|---|---|
| G2 Free | $0, no expiry | $0 | Basic profile, standard seller page, basic review collection, unlimited user seats | G2 plans page |
| G2 Starter | $299 a month or $2,999 a year | $599 a month or $6,000 a year | Custom CTAs, branded banners, review campaigns, report badge licensing, $100 review credits, traffic analytics | G2 plans page |
| G2 Professional | Custom quote, about $13,500 to $17,700 a year (reported) | Quoted at renewal | 10 admin seats, 3 video reviews, $500 review credits, profile visitor data, lead forms | G2 plans page, Vendr purchase data |
| G2 Enterprise | Custom quote, about $21,300 to $28,300 a year (reported) | Quoted at renewal | Multi product profiles and CTAs, $1,000 review credits, market intelligence, solutions pages | G2 plans page, Vendr purchase data |
| SoftwareHome Listing | $49 a month, or $288 a year | Same price | Profile, category slot, comparison and alternatives pages, live once paid | This site |
| SoftwareHome featured | $299 a week, $999 a month, $2,999 a year | Same price | Top of your category and of the alternatives pages for competing tools | This site |
What a year costs on each option
The jump most vendors miss is the renewal. Starter is priced to get you in at $2,999, then doubles. Over two years that is $8,999 for one product profile, before any Buyer Intent add on.
The two bottom bars are what visibility costs here. Neither needs a sales call, and neither changes at renewal.
Professional and Enterprise use the top of Vendr's reported typical range. Starter from G2's plans page.
What G2 actually charges for
Your listing and your reviews are free. You pay for how the profile looks, how fast reviews arrive and what you learn about the people reading it.
Profile upgrades
Custom calls to action, branded banners and an upgraded profile start on Starter. Premium seller pages, lead forms and routing into your CRM are Professional features.
Review velocity
Gift card review credits ($100, $500 or $1,000 by plan), managed review campaigns and video reviews. This is the main reason vendors pay: reviews arrive faster when reviewers get a thank you.
Buyer data
Traffic analytics on Starter, profile visitor data on Professional, and Buyer Intent as a separate add on with no public price. Vendors report add ons lift the contract by 20% to 50% or more.
Is G2 worth the money for your product?
G2 has the largest review base in B2B software, and for some vendors a paid plan is the right call. Three honest tests decide it.
Pay for G2
You already rank in a G2 category
With 20 or more reviews and contracts worth $6,000 a year or more, one extra deal pays for Starter even at the renewal price. Upgrading the profile buyers already read is cheap at that size.
Stay on Free for now
You have under 20 reviews
A branded banner on a profile nobody finds does little. Collect reviews on the free plan first and put the budget where buyers browse categories today.
Skip the paid plan
Your price is under $50 a month
At $30 a month a customer is worth about $360 a year. Year two of Starter needs 17 new customers just to break even, before any other cost of acquiring them.
How to pay less for G2
G2 list prices move. These are the levers vendors report using before they sign, in the order they matter.
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1
Start monthly. Starter at $299 a month has no contract, so you can run it for one quarter and cancel if no deals trace back to it.
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2
Price the renewal now. Ask for year two in writing. G2 publishes the Starter jump to $6,000; on custom plans the renewal is a fresh quote.
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3
Negotiate at quarter end. Vendr reports most buyers get 15% to 25% off list, with multi year terms pushing discounts past 20%.
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4
Leave Buyer Intent for later. It is the add on that grows contracts most and only helps once a sales team works the signals every week.
A fixed price alternative while your G2 reviews build
A sensible order is to keep the free G2 profile and spend elsewhere until the review count is high enough to be worth upgrading. Here your product gets a profile, a slot in its category, and a place on the alternatives page of every competing tool, which is where buyers land when they search for a replacement.
Want control of an existing profile, replies to reviews and a claimed badge? Claiming a profile starts at $1,188 a year, still well under G2 Starter in year two.
If you are weighing G2 against its sister site, read G2 vs Capterra for vendors, and for the full field see G2 alternatives for small SaaS vendors.
Fixed price plans
G2 pricing questions vendors ask
How much does G2 cost?
G2 has a free vendor profile and three paid plans. Starter is $299 a month with no contract or $2,999 a year, and G2 states that year two rises to $599 a month or $6,000 a year. Professional and Enterprise are quoted by sales; purchase data reported by Vendr puts them around $13,500 to $28,300 a year.
Is G2 free for vendors?
Yes, the basic profile is free with no expiry. It includes a standard seller page, basic review collection and syndication, unlimited user seats and the right to show the Users Love Us badge once you qualify. Custom CTAs, branded banners, report badges, gift card review credits and traffic analytics are paid.
How much does G2 cost per year?
The cheapest paid plan, Starter, is $2,999 for the first year and $6,000 a year from year two, according to G2's own plans page. Vendr reports a median of about $28,000 a year across 529 G2 purchases, because most buyers end up on Professional or Enterprise or add Buyer Intent data.
Is G2 worth it for a small SaaS company?
Usually not before you have reviews. A paid plan mostly upgrades how your profile looks and how you collect reviews, so it pays once buyers already find you there. With fewer than 20 reviews, start on the free profile, collect reviews, and spend on placements where buyers compare tools today.
Does G2 charge per review?
No. G2 does not sell reviews and collecting them on the free plan costs nothing. Paid plans include gift card review credits ($100 on Starter, $500 on Professional, $1,000 on Enterprise) that you can offer reviewers as a thank you, which is why reviews arrive faster on a paid plan.
How much does G2 Buyer Intent cost?
G2 does not publish a price for Buyer Intent. It is sold as an add on to paid plans through sales, and vendors who have bought it report that add ons such as Buyer Intent and Grid report licensing raise the total contract by 20% to 50% or more.
Get in front of software buyers for less than one month of G2
$49 a month, or $24 a month billed annually, live once paid, with no renewal jump.