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Submit AI Tool: Submit Your AI Tool and Compare AI Directory Submission Prices
Every AI directory has a submit button. What differs is the price, the wait, and whether the page you get ever shows up in Google. Below: what the main AI directories charge, how long each takes, and where a listing keeps working after launch week.
Your AI tool can be listed here today, in the AI Tools category, next to the software buyers already compare.
List your AI tool on SoftwareHome
Listed in AI Tools, on category, comparison and alternatives pages.
- Live the moment you submit, no queue
- Your own product description
- Dofollow link to your website
- One time payment, permanent page
Reviewed by our team and added within 6 months, in the order received.
Submit for reviewLaunching a new model or a big release? Featured placement starts at $299 a week.
The short answer
To submit an AI tool, list it on a few AI-only directories for early adopters (There's An AI For That at $49, Toolify at a reported $99, Futurepedia at $497 for a verified listing) and on at least one general software directory, where business buyers compare you against non-AI tools. Free queues exist but often take weeks to months. A $49 listing on SoftwareHome goes live the moment you submit.
AI directory submission prices and wait times compared
Prices from each directory's own submit page where it publishes them, checked in September 2026. Where a figure comes from founder reports rather than the directory, the table says so. These change often, so look at the checkout before you pay.
| Directory | Free option | Paid submission | Time to go live | Audience |
|---|---|---|---|---|
| There's An AI For That | One tool picked per monthly X thread | $49 review fee; $437 package adds its newsletter | 1 to 2 days on average | Large AI early adopter crowd |
| Futurepedia | None | $497 verified listing; $247 basic reported as often sold out | 2 business days for verified | Professionals learning AI tools |
| Toolify | Reported, with a queue of weeks | $99 one time (founder reports) | About 48 hours when paid | High volume, global AI browsers |
| AI SuperHub | Yes, queue of 90+ days | $49 one time | 24 to 48 hours | Smaller AI directory |
| AI Tools Directory | Yes, timing depends on volume | Fast Track, price on its ads page | 3 days or less on Fast Track | Curated, manually reviewed |
| ToolScout | Yes, a week or longer | Optional Boost and Featured tiers | 24 to 48 hours on paid tiers | Newer AI directory |
| Product Hunt | Yes, launching is free | Ads quoted privately | One launch day | Makers, developers, press |
| SoftwareHome | Yes, within 6 months | $49 one time; $299 a week featured | Live on submit | Business buyers comparing software by category |
The big review platforms (G2, Capterra, TrustRadius) work differently: a profile costs nothing, and the money goes into subscriptions or pay per click. Our comparison of software review sites and what they charge vendors covers those.
Why an AI tool needs more than AI directories
AI-only directories are where people go to see what is new. Business buyers go somewhere else once they have a budget line and a problem to solve.
You are one of thousands
The biggest AI directories list tens of thousands of tools. A new listing sits on page 40 of its category unless you pay to be featured.
The crowd is curious
Visitors browse "cool AI tools" and try five in an afternoon. Great for signups, weak for paid seats unless your onboarding converts fast.
Buyers search by job
An operations manager searches "CRM for agencies" or "Zapier alternatives", not "AI tools". Your listing has to live in the category they search.
Comparisons close deals
The last page a buyer reads before paying is usually a side by side comparison. Being in that table is worth more than a spot in a feed.
Where to submit your AI tool, by what you sell
The right mix depends on who pays you. Four common cases and the order we would work in.
A B2B AI tool with a monthly plan
Start with a general software directory in your real category (sales, support, finance), because that is where the person holding the budget looks. Add There's An AI For That for early adopters and one review platform once you have ten customers who will write a review. Skip the long tail of AI-only lists.
A consumer or prosumer AI app
This is where the AI-only directories earn their fee. There's An AI For That and Futurepedia send volume, Toolify sends global traffic. Pay for review on two of them, time it with a Product Hunt launch, and send everything to a landing page with a trial that starts in one click.
A developer tool or API
Developers ignore most AI directories. Show HN, Product Hunt and a listing in a developer or data category do more. Put your pricing page and docs link in every listing, because developers read those before anything else.
An AI tool that replaces a known product
If you pitch yourself as a cheaper or smarter version of an established tool, the alternatives pages are your best traffic. On SoftwareHome every listing appears on the alternatives pages for the other products in its category, which is exactly where unhappy customers of your competitor land.
How to submit your AI tool in one afternoon
Write for the buyer
Lead with the job your tool does and who it is for, not the model behind it. "Drafts support replies from your help center" beats "powered by the latest LLM".
Publish real pricing
Directories and buyers both favor listings with clear prices. If you have a trial, say how long it is and what happens when it ends.
Pick five to ten directories
Search the directory's own tool pages in Google first. If none of them rank, the listing will not either, whatever it costs.
Tag and measure
A UTM tag on every listing URL, then judge each directory on trials and paid conversions after 60 days, not on visits in week one.
What the big AI directories do better, and where they fall short
Volume. There's An AI For That and Futurepedia have audiences in the millions and newsletters that can put a tool in front of more people in one morning than a general directory does in a month. If your product is consumer facing and converts on the first visit, their premium packages can pay back. We would not pretend otherwise.
The weakness is context. On an AI-only directory your tool is filed next to other AI tools, so the comparison a visitor makes is "which AI thing is coolest". A finance lead choosing expense software does not think in those terms. They compare you with the incumbent they already pay for, on price, integrations and whether their team will actually use it.
That is the gap a general software directory fills. On SoftwareHome an AI tool sits in its functional category, shows up in side by side software comparisons, and appears on the alternatives page of every competitor in that category. There are 8 tools filed under AI today, a small field compared with the tens of thousands on AI-only lists, so a new listing is actually seen.
For the full list of non-AI directories and the order to submit in, see our guide to software directory submission. If you are planning a launch day as well, the Product Hunt alternatives page compares the launch boards.
One warning about services that promise to submit your AI tool to 200 or 300 directories for a flat fee. Most of those sites never get their tool pages indexed, and you lose control of the description buyers read. Ten listings you wrote yourself, on directories that rank, will do more.
Questions AI founders ask before submitting
Where can I submit my AI tool?
The directories that matter most are There's An AI For That, Futurepedia, Toolify, AI SuperHub, AI Tools Directory and ToolScout, plus general software directories such as SoftwareHome, Product Hunt, G2 and Capterra. AI-only directories bring early adopters. General software directories put you next to the non-AI tools buyers already compare you with.
How much does it cost to submit an AI tool?
Anywhere from nothing to about $500 one time. Several directories take free submissions but queue them for weeks or months. Paid review usually costs $49 to $99, and premium packages run higher: Futurepedia's verified listing is $497 and There's An AI For That sells a $437 package that includes its newsletter.
How do I submit my AI tool to a directory?
Prepare four things once: a one line pitch, a 150 to 300 word description written for a buyer, a square logo and three screenshots. Pick the right category, add your pricing honestly, and tag the listing URL with UTM parameters. Then submit to five to ten relevant directories rather than a bulk list of hundreds.
How long does AI directory approval take?
Paid submissions are typically reviewed in one to three days. Free queues are where the time goes: ToolScout says a week or longer, AI SuperHub quotes more than 90 days, and other directories give no date at all. If you are launching this week, a free queue will not help you.
Is it worth paying to list an AI tool?
Paying makes sense when the directory indexes its tool pages in Google and covers your category, because that page keeps sending visitors for years. It does not make sense for a directory with no search traffic. Check that its existing tool pages rank before you pay, and judge the result on signups after 60 days.
Do AI tool directory backlinks help SEO?
A handful of relevant, indexed listings help, mainly because those pages rank for searches like your competitor's name plus alternatives. Hundreds of low quality directory links do not help and can look manipulative. Treat directory listings as a traffic and discovery channel first and a link source second.
Submit your AI tool and be listed today
Instant listing is $49, one time. Your description, your category, a link to your site and a product page your customers can review. No queue and no sales call.