For SaaS teams paying to get listed
Directory Submission Service for SaaS, Automated Directory Submission Tools and Prices Compared
Six services that submit your SaaS to directories, what each one charges per live listing, and which listings are worth doing by hand.
SoftwareHome listing
$49 one time
Category page, comparisons and competitor alternatives pages.
The short answer
A SaaS directory submission service lists your product on 20 to 200 software and startup directories for a one time fee, usually $60 to $200, or about $1 to $2 per directory. Done-for-you agencies that also handle G2 and Capterra charge closer to $1,000. Buy a bulk package for the long tail, but write the ten listings buyers actually read yourself, because those pages rank for your category and competitor names.
What one listing costs with each service
Package prices hide the number that matters. Divide the price by the directories it covers and the spread is fifty to one: bulk services sell a submission for about a dollar, while the agency that handles G2 and Capterra charges about $50 a directory.
Neither end is wrong. The dollar listings are mostly small directories with little traffic. The $50 ones include the big review sites, where the profile itself is free and you are paying for someone to write it well.
Cost per directory, entry package, USD
Entry price divided by the minimum directory count each vendor publishes. SubmitWell is left out because it publishes a starting price but not the directory count for that price.
SaaS directory submission services compared
Prices and turnaround as each service publishes them on its own site, checked in September 2026. They change often, so confirm at checkout.
| Service | Price | Directories | Turnaround | Notable terms |
|---|---|---|---|---|
| SubmitSaaS | $60 / $100 / $140 | 60+ / 100+ / 140+ | 48 hours | DR boost up to 10, 15 or 20 promised; paid directories not included |
| StartupSubmit | $99 / $199 | 60+ / 150+ (200+ on its Authority plan) | 5 to 7 days | Manual submissions, screenshot proof, money-back guarantee |
| SubmitWell | From $35 | 50 to 200+ | 6 to 7 working days | Manual only, swaps declined directories for equivalents |
| ListingBott | $499 one time, or $99 a month | 100 (20 a month on the monthly plan) | Up to 5 weeks | Refund if Domain Rating does not reach 15 within 2 months |
| Outreach Clerk | $20 per submission | Minimum 10 | 3 to 7 days, some 1 to 2 weeks | Listing copy and category mapping per directory |
| GTMWorks | $999 one time | Up to 20, including G2, Capterra, GetApp | Not stated | Listing copy, assets and a review request template |
| SoftwareHome | $49 one time | One directory, filed in your software category | Live on submit | You write the description; shows on comparison and alternatives pages |
We are a directory, not a submission service, so our row is a single listing rather than a package. It is here because it is often the listing buyers see: a SaaS on SoftwareHome appears on the alternatives page of every competitor in its category. For the free and paid directories worth doing by hand, see our software directory submission comparison.
What a submission service buys you, and what it does not
What you get
- +A few days of form filling done for you. Each directory asks for the same data in a different shape, and many need an email confirmation.
- +A quick Domain Rating lift on a brand new domain. That is why SubmitSaaS, StartupSubmit and ListingBott all promise a DR figure.
- +Consistent brand mentions across many sites, which AI assistants use as corroboration when they decide what to recommend.
- +A report with live URLs, useful when you later update pricing or your logo everywhere.
What you do not get
- −Buyers from most of the list. The bulk of the 100 or 200 directories get little search traffic, and their product pages are often not indexed.
- −Rankings on their own. DR is a third party metric; Google discounts directory links it sees as low value.
- −Paid directories. SubmitSaaS says so outright; most others charge them on top or skip them.
- −Copy written for your buyer. One description is pasted everywhere, which is fine for small sites and weak on the pages that rank.
How to buy directory submission without wasting the budget
Four checks before you pay any service, in the order that saves the most money.
Ask for the list first
A service that will not show its directories before you pay is selling a count, not placements. Paste five of them into Google with "site:" and check their product pages are indexed.
Do the big ten yourself
G2, Capterra, GetApp, Product Hunt, your category directories and a general software directory. Most are free, and the copy on them is what buyers read.
Buy the long tail cheaply
For the next 60 to 150 small directories, a $60 to $199 package is cheaper than your time. Paying $999 for that tail makes little sense.
Measure signups, not DR
Tag every listing URL with UTM parameters. After 60 days, keep updating the directories that sent trials and ignore the rest.
Which directory submission service fits which SaaS
A new domain with no links at all gets the most from a cheap bulk package. SubmitSaaS at $60 to $140 with a 48 hour turnaround, or StartupSubmit from $99 with screenshot proof, will move a brand new site off zero. Spending more on the long tail buys a bigger number in a report, not more buyers.
A funded team that wants the review sites handled is the only case for a $999 package like GTMWorks, because the work is writing strong G2, Capterra and GetApp profiles and asking customers for reviews. Before paying for that, read our G2 vs Capterra comparison for vendors, since both profiles are free and the spend usually goes to their paid tiers afterwards.
A team that wants a monthly drip rather than a one time burst can use ListingBott's $99 a month plan at 20 listings a month. It is the most expensive per listing of the bulk options, and the refund promise is tied to Domain Rating rather than traffic.
An AI product should split the budget differently: AI directories charge their own review fees and most bulk services skip them. Our page on how to submit an AI tool compares those prices and waits. If you are launching this week, the Product Hunt alternatives list covers the launch boards.
Where a SoftwareHome listing fits in the list
Most bulk directories list a product once, on a page nobody links to. Here a listing is filed in its software category and shows up in three places buyers use while choosing: the category page, side by side software comparisons, and the alternatives page of every competitor in that category. The directory holds 161 products, so a new listing is seen rather than buried.
The free listing is reviewed within six months. The $49 listing goes live the moment you submit, with your own description and a link to your site. If you want the top of your category for a week, featured placement starts at $299.
Get listed today
- ✓ Live on submit, no queue
- ✓ Your own product description
- ✓ Link to your website
- ✓ On competitor alternatives pages
Questions founders ask before paying for submission
How much does a directory submission service cost?
Most SaaS directory submission services charge $60 to $200 one time for 60 to 200 submissions, which works out to about $1 to $2 per directory. Done-for-you packages that include G2, Capterra and listing copy cost far more: one agency quotes $999 for about 20 directories. Paid directories are usually billed on top.
Is directory submission still effective?
It is effective when the directories are relevant and indexed, and mostly useless when they are not. A few listings on software directories that rank for your category and competitor names bring real visitors and a clean citation trail for AI assistants. Hundreds of generic web directories rarely send a single buyer.
Is directory submission good for SEO?
In moderation. A new SaaS domain usually sees its Domain Rating rise after a round of directory listings, which is what most services guarantee. That number is not rankings. Google discounts low quality directory links, so treat submission as discovery and brand citations first and a link source second.
What is the best directory submission service for SaaS?
For a cheap one-time push on a new domain, the bulk services (SubmitSaaS at $60 to $140, StartupSubmit from $99) are hard to beat on price. For quality over count, pick a service that lists its directories up front and sends screenshots. For G2 and Capterra, do those profiles yourself, since both are free.
How long does directory submission take?
Submission itself takes 48 hours to a week with most services: SubmitSaaS quotes 48 hours, StartupSubmit and SubmitWell 5 to 7 days. Going live is slower, because each directory moderates on its own clock. Some approve in a day, others hold free listings for weeks or months.
Should I submit to directories manually or pay a service?
Do the ten that matter yourself and pay a service for the long tail. G2, Capterra, Product Hunt and your category directories deserve copy you wrote and screenshots you chose. The next hundred small directories are clerical work, and $1 to $2 per listing is cheaper than an afternoon of a founder's time.
One listing buyers actually see
$49, one time, live on submit. Your category, your description and a place on every competitor's alternatives page.