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Payments for Marketplaces. We're obsessed with all forms of infrastructure, including communications, transportation, energy, waste management, and payments. Robust infrastructure creates a happier, more productive, and more prosperous society. You know exactly what I mean if you've traveled somewhere where you struggled to find a reliable Internet connect or even usable roads. You also know what I mean when you sit in traffic or struggle with public transportation (or lack thereof) in the US. Balanced was created to increase the global economy (increase GDP) by enabling new commerce. Our mechanism or facility to do that is payments. Everything else we do depends on how it fits into the vision for Balanced.

SmartAsset is an online destination for consumer-focused financial information and advice. Reaching approximately 59 million people each month (as of January 2024) through its educational content and personalized calculators and tools, SmartAsset's mission is to help people make smart financial decisions. Additionally, SmartAsset powers SmartAsset AMP, a national marketplace connecting consumers to financial advisors. Building on SmartAsset’s relationship with millions of investors, SmartAsset AMP connects financial advisors directly with prospects who meet their target client profile. Our algorithm matches consumers with up to three fiduciary financial advisors. In 2023, SmartAsset helped advisors close an estimated $34 billion.