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AudioBeta develops web-based applications that helps bands communicate with fans and make informed decisions when planning tours. AudioBeta is a U.S.-based company that was founded in 2006 by Altay Guvench.

Scuba is the fast and scalable event-based analytics solution to answer critical business questions about how customers behave and products are used. Interana allows users to analyze and explore the key business metrics that matter most in a data-driven world, such as growth, retention, conversion and engagement, in seconds, rather than the hours or days it often takes with existing solutions. Interana allows customers to discover and investigate these key insights easily through its visual and interactive interface, which makes data analysis a natural extension of everyone’s workflow.