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Loopt, based in Silicon-Valley and backed by leading venture capital firms Sequoia Capital and New Enterprise Associates, has created an interoperable social-mapping service that allows individuals to use their location to discover the real world around them, enabling them to find and enjoy the people, places, and events that mean the most right here and now using their mobile phones. With Loopt, individuals will always know who’s around, what to do, or where to go

Anyone can create their own beautiful catalog pages of products that they want to editorialize and recommend to others. Authors earn a portion of the referral bonus for products sold. Shut down in 2007.