Compare software side‑by‑side

Instacart is the North American leader in online grocery and one of the fastest-growing companies in e-commerce. Instacart’s same-day delivery and pickup services bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada in as fast as an hour. Since its founding in 2012, Instacart has become an essential service for millions of families, while also serving as an immediate, flexible earnings opportunity for hundreds of thousands of shoppers across North America. The company partners with more than 350 retailers and delivers from more than 25,000 stores across more than 5,500 cities in North America. Today, Instacart is accessible to more than 85% of households in the U.S. and more than 70% of households in Canada.

Shopify empowers entrepreneurs and businesses of all sizes to launch and scale online stores without requiring technical expertise or large development budgets. The platform's genius lies in its simplicity: merchants can set up a fully functional e-commerce store in hours, complete with professional themes, payment processing, and inventory management. Shopify handles all the complex technical infrastructure, server management, security, payment gateways, and mobile optimization, allowing store owners to focus on what matters: their products and customers. The platform's App Store offers thousands of extensions that add functionality ranging from email marketing to advanced analytics, enabling stores to evolve from simple shops to sophisticated commerce operations. Shopify's point-of-sale integration bridges online and offline retail, creating a unified commerce experience that tracks inventory and customer data across all sales channels.